reason by designova


Raabta aims to empower communities in Pakistan by connecting them with valuable social services provided by the government, NGOs, charities and the private sector. Specializing in developing two-way communications with hard-to-reach communities, we combine a strong local understanding of the diverse regions and people of Pakistan with the technical capacity to connect them with the relevant service providers.
We optimize the relationships between our partner organizations and the communities they operate in. We provide holistic research in media trends and popular opinion, along with anthropological studies to produce a deep understanding of the diverse areas and communities of the country. Building on this knowledge base we develop communications systems that can be employed by our partners as well as the members of the community they work with.
Our media solutions range from the production of radio programmes, print publications, and audience-led Interactive Voice Response (IVR) and SMS systems to developing transparency and accountability mechanisms for third party and partner organizations. We endeavour to build all projects and systems based on the idea of two-way communication where the audience takes the lead, enabling our partners to learn from their stakeholders whilst informing them.



  • Research



    We deliver qualitative and quantitative research methodology design and implementation.

  • Communications



    We provide high and low tech, two-way communication solutions to optimize beneficiary- service provider connectivity.

  • Data Management


    Data Management

    We create systems to manage large volumes of data and employ visualization techniques that bring it to life for diverse audiences.

  • M & E


    Monitoring & Evaluation

    We develop M&E frameworks for projects which engender accountability while enabling our clients to make critical and informed decisions.


At Raaba we specialise in conducting field research in hard to reach regions and communities of Pakistan, ranging from conflict-effected Internally Displaced People (IDPs) in Khyber Pakhtunkhwa, communities recovering from floods in rural Sindh to isolated villages in the Federally Administered Tribal Areas.

We generate data that is compatible across multiple methodologies, ensuring that our field surveys are contextualised by our content analysis work, backed by desk review findings and supported by listener group discussions.

Even in conflict or disaster affected communities we employ random sample surveying to generate reliable and statistically significant data. Using networks of local facilitators and the latest security information we ensure that our researchers operate in a safe and systematic manner to achieve deliverables on time.

Raabta provides a full range of technical services from survey designing, implementation, enumerator training, data verification and management to the final analysis and reporting. Our software development team has produced a bespoke online platform which provides access to our survey instruments and findings, and allows non experts to comfortably navigate through, understand and analyse the data.

To find out more or to engage with our Research services please contact us at


Raabta has been working with local NGOs to improve their service delivery and accountability during emergency relief operations as well as for other long term development projects. We provide our clients with holistic technical support in the form of software development, training, implementation, mentoring and evaluations to improve communications with beneficiaries and partners organizations.

Raabta’s in-house team of software developers and communications experts has designed and developed a Beneficiary Communication System called the BenComm Box. It is an Interactive Voice Response (IVR) and SMS-based platform developed to run three core communications modules comprising Complaints and Response Mechanism (CRM), information hotline and an Early Warning System (EWS). All three modules are accessible and managed through an online platform.

Following the successful pilot implementation of the beneficiary communications system in Sukkur, Raabta has been contracted to establish a similar system for Strengthening Participatory Organization (SPO) which will work across all its projects in the Sindh province. We have been handling the recruitment and training of the required staff, and developing procedures to ensure they are efficiently integrated in the existing management structure at the regional office in Hyderabad. This will allow SPO to have a sustainable beneficiary communications unit which can be extending to other projects in the future.

To find out more or to engage with our Communication services please contact us at

Data Management

Data Management is central to all our core competencies and we maintain industry standards and procedures when storing and manipulating data. We develop bespoke data structures and relational databases to maintain large volume of quantitative research data. Besides data management and manipulation, we also specialize in data visualization using state of the art visualization techniques and systems. We develop web-based data visualization tools and dashboards, and paper-based designs for large-scale print publications.

We provide data management services to both internal and external research projects and we use a variety of tools such as LimeSurvey and CS Pro for research data management. Our specialized team of Information Management is fully equipped with tools such as QuantumGIS, TileMill and Google Maps to visualize spatial data. Besides, our software development team uses variety of standard libraries to visualize complex data. We also develop customized tools for complex research processes such as content analysis.

To find out more or to engage with our Data Management services please contact us at

Monitoring & Evaluation

At Raabta we are dedicated to learning and building an evidence base which makes Monitoring and Evaluation (M&E) an integral component of program design and implementation. This improves functional and operational project transparency and also encourages stakeholders to actively partake in the M&E process to improve the quality of research. We use innovative evaluation methods which are participatory, responsive and sensitive to cultural diversity. With a focus on empirical and objective analysis, we design and deliver monitoring frameworks and program evaluations for both internal operations as well as for our clients in the form of third-party services.

Raabta is unique for the application of M&E expertise to internal program design and execution. All internal teams and projects adhere to the strictest M&E standards which guide project objectives, targets, and indicators and establish how progress is measured. This helps document the lessons learned and allows for corrective actions if and when required during program implementation. We design and provide impact evaluations according to the needs of our partner organizations and also conduct third-party evaluations services for clients implementing interventions in the communications and social sector.

To find out more or to engage with our Monitoring and Evaluation services please contact us at


  • The BenCommBox

    We believe that creating sustainable two-way communication channels ensures that organizations understand the needs and priorities of their beneficiaries and are able to address them accordingly. For this purpose, our in-house software developers and communication experts have developed a Beneficiary Communication System called the BenCommBox which is an Interactive Voice Response (IVR), SMS-based and manual entry platform. It is designed to run three core communications modules all managed through a single online platform.

    • Complaints and Response Mechanism (CRM): This allows beneficiaries to register complaints through SMS or voice calls and enables our partner organizations to manage the complaints process from beginning to end.
    • Information Hotline: This is populated by messages recorded by the relevant organization and provides information such as project updates and public warnings during disaster situations.
    • Broadcast Option: It provides an outbound Early Warning System (EWS) that can rapidly execute a high volume of calls or text messages to disseminate critical information to a large number of beneficiaries in a targeted region.
  • Research Data Analysis Platform

    Since 2011 our research and software development teams have been working together to develop an online portal which allows non-expert users to explore, understand and analyse our field survey data with ease. Now in its third generation, the portal is used internally to ensure that our communications projects are directly tied to a research-driven evidence base, and that we can provide customizable versions of the software to our clients to allow them to directly curate the data.

    This platform allows users to:

    • Review the final questionnaires (in English) and view question-specific responses.
    • Holistically scan the questionnaire and dataset for topic specific searches.
    • Dig further into the survey findings with the ‘Who Said That?’ feature which provides demographic and custom overviews of respondents to selected questions.
    • Build custom tables of data with filters, sorting and cross-tabbing functionality in order to isolate required data.
  • Media Content Analysis Platform

    Supporting our international-standard Research Data Analysis Services, Raabta’s software development team produces high-powered, bespoke online environments for exploring and assessing our content analysis findings.

    In its second generation, this software allows for broad perspective analysis of trends and for focused assessments of individual components of research data. Through this platform, our partners can access recorded media footage and digital scans of newspaper articles pertaining to the research.

    The key features of this platform include:

    • Dashboard navigation: Indicators and findings represented visually and categorised according to project priorities.
    • Word-by-word analysis: Maps trends according to the usage of specific words of interest across a dataset with filtering capabilities and dynamic graph generation.
    • Original content retrieval: All Raabta media content from our research is stored online in digital format and is accessible through this platform.
    • Entity tracking: Content and findings aggregated by individuals or organizations that either produced, or featured in, analysed material.
    • Dynamic event mapping and timelines: Allows users to see trends in coverage over time or in selected regions.


The Gomal Project

January 20th

Dorieke Kuijpers

Output Lead

This year, Raabta is embarking on its biggest project to date: the Gomal project, named after the river that connects Pakistan to Afghanistan. Through this two-year communications project, funded by the British High Commission in Pakistan, Raabta will help citizens in the Federally Administered Tribal Areas (FATA) and Khyber Pakhtunkhwa (KPK) regions increase their incomes while building their trust in the government. In order to do so we will produce six radio magazines and a radio soap opera; mobilise and train local communities through listener clubs; and build capacity among local government and civil society organisations …

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Field Survey Data Verification and Validation

January 20th

Adil Raza

Senior Manager Information Systems

This blog serves as guidelines for creating information systems for survey data management. Specifically, this blog covers issues of data verification and validation and is useful for both survey and data managers. It is written based on our experience of using LimeSurvey and CS Pro as data entry tools for survey data management.

Field survey data verification and validation are important processes that should be observed at different stages of the survey. It is vital to distinguish between verification and validation and for the purpose of clarity, the two terms are defined as following:…

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